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Associate Vice President, Support


Position Overview

Associate Vice President’s play the role of creating the trusted advisor relationship and driving company culture on their team, as they oversee and guide the work efforts we execute.  AVPs are responsible for understanding how the business climate and anticipating how Marketing Evolution can best deliver against this vision.  Often this requires out-of-the-box thinking that pushes our typical product delivery to something more creatively focused on the individual situation. The AVP will be developing and guiding a broader team to execute with this vision in mind.

Successful characteristics of a strong AVP include:

  • Leads the way in driving usage, adoption and advocacy of the Marketing Evolution Software platform.
  • Capable of balancing rolling-up-sleeves to get work done (i.e., has the desire and ability to get “hands on”) with delegation so that team member has clear roles, responsibilities, and is held accountable to our standards.
  • Demonstrated ability to think strategically and “big picture” to help solve the toughest marketing and business challenges.
  • Strives to be a positive mentor / coach and role model to their team members, playing an active role in developing the team’s growth.
  • Excellent communication (both verbal and written), interpersonal, and managerial skills.
  • Ability to build “trusted advisor” relationships with VP level and higher executives at Fortune 500 customers by demonstrating thought leadership in research, analytic, marketing, media and category knowledge.
  • Ability to analyze and interpret complex sets of data and information and turn them into actionable insights.
  • Ability to manage/negotiate expectations and trade-offs, sometimes under tight deadlines, and the ability to multi-task; Strong conflict management skills.
  • High levels of experience and comfort with Microsoft Excel and PowerPoint.
  • An ongoing desire to go beyond project-specific work, be creative, and bring new ideas to the table to improve the overall data management and analytics process.
  • Strong desire and appreciation for being part of a growing team that:
    • Supports one another and works as partners.
    • Strives to go the extra mile and over-achieve.
    • Recognizes and rewards strong performers.
    • Is committed to the company as well as personal growth and development.
    • Thirst for learning and to build a strong foundation for long-term career growth and success.

8 – 12 years of experience, Customer or Agency side; Proven track record of successfully managing high performance teams.  Graduate degree preferred.


Some specific responsibilities include:

  • “Own” and deliver value on projects that will build repeat business, and the willingness to pass Marketing Evolution along to their peers/colleagues/friends/networks as a best-in-class Marketing ROI software solution.
  • Be cognizant of how the software fits into the overall business/marketing decision-making process.
  • Ensure the project execution team is aligned in both the analysis and structuring deliverables.
  • Create confidence in the Director and project team so that the team is also seen as trusted advisors.
  • Keep tabs on relevant business and industry press to ensure you are thinking about how our research can address timely issues.
  • Must be able and willing to “get into the weeds” when issues arise AND provide a “big picture” view.
  • Oversee the team delivering the project to ensure all work is delivered at the highest quality and on time.
  • Ensure overall budget stays on track and help manage expectations.
  • Partner with Director to evaluate when to sit in key meetings/potentially lead key conversations when it is appropriate.
  • Promote and support flawless execution by the team.
  • Participate in expanding relationships and support the sales team during the final stages of selling new business. The AVP should then leverage this great work with each individual customer to expand the business through this network.
  • Act as a trusted advisor and high-level strategic leader in key business development meetings with new customer prospects.
  • Assist VPs and Project Architect teams to price and scope new projects and develop final proposals.
  • Identify new business opportunities and work closely with executive team to proactively expand partnerships.

Management Responsibilities

  • Develop team member careers effectively so that junior team members become equipped to advance.
  • Identify any performance challenges within your team and strategize training or develop goals to ensure the firm can provide the necessary tools and opportunity to succeed.
  • Manage “upwards” to involve C-level staff and sales teams at appropriate points throughout a project to troubleshoot and effectively run the team.

Company Building Responsibilities

Own key firm-building activities / efforts:  the further advancement of Marketing Evolution as a market leader and great company depends on the contribution of all its team members.  We expect individuals at all levels of the organization to help define and participate in these efforts. Once assigned, AVP’s will work with their teams to execute against areas of focus.

Metrics for Success

All employees have annual career growth goals based on their position and core skills/development areas;  Analysts (and all Support team members) receive project-based performance reviews quarterly, and career reviews bi-annually.
Customer satisfaction and the ability to form long-lasting customer relationships is a measure of success for our entire company.  Additionally, ability to recognize and implement strategies or processes to improve efficiency, while maintaining flawless project execution is key.



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