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Director – Partnerships and Alliances


The Director of Partnerships & Alliances requires a combination of tactical and strategic skills to develop a trusted advisor relationship with strategic partners and resellers of marketing evolution software. In this role, you will utilize strong management and relationship building competencies to set a vision, strategy and objectives to drive sales growth with partners along with working with product and operations teams to ensure support and delivery.

You will develop strategies and short-term plans, aligned to overall partnership goals and objectives, to manage collaboration between Marketing Evolution’s sales team and strategic partners.  You must be extremely results-driven, customer-focused, technologically savvy, and skilled at building internal relationships and external partnerships. You will be responsible for leveraging strategic partnership in the field and delivering revenue through the partner alliance and building and maintaining a pipeline of joint selling opportunities.


  • Work to maximize the value of assigned partnership both through pipeline creation and influenced alliances revenue
  • Own regional business development efforts and activities, to drive in and grow partner sourced pipeline and maximize partner influence on Marketing Evolution’s opportunities
  • Collaborate with Marketing Evolution’s sales and account team and partner personnel, to foster optimal partnership for joint success and maximizing alignment
  • Assess partner’s needs on an on-going basis, set goals to meet those needs, track progress and ensure the relationship remains mutually beneficial to both the partner and Marketing Evolution.  
  • Develop an understanding of alliance partner’s business, strategy, operations and technology
  • Drive, maintain and present a pipeline of current and prospective partner-driven opportunities designed to drive visibility, revenue, customers and extend Marketing Evolution’s footprint
  • Understand the competitive landscape and assess strategic opportunities
  • Maintain active relationships with sales development and sales counterparts to proactively address business issues and identify ways to build and maximize value for both parties
  • Establish short-term and long-term goals and performance metrics in-line with partnership and corporate objectives
  • Proactively engage partners on a regular basis to keep Marketing Evolution “top of mind” and to ensure they’re gaining business value from the partnership
  • Keep key partner stakeholders up-to-date on Marketing Evolution’s solutions to ensure their teams understand our solutions, know how to position and promote them to their end customers
  • Develop co-marketing opportunities with partners and work with Marketing Evolution’s marketing department to plan and execute various co-marketing events, content and seminars.


  • 7-10+ years of experience in alliances business development / sales roles (preferably with the likes of Accenture, Deloitte Consulting, PWC, McKinsey, etc.)
  • A minimum of 7 years of experience with strategy development, partnership management or business development in the technology, media, adtech/martech or media measurement services.   
  • Experience with Software-as-a-Service (SaaS)/Platform-as-a-Service (PaaS) marketing cloud services, Customer Data Platforms (CDPs), and Data Management Platforms (DMPs).
  • Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
  • Experience with measuring & optimizing effectiveness of media using attribution services and methodologies
  • Experience working with product teams developing MVPs and business use cases to justify product development and enhancements.
  • Have experience in sales and working with sales teams to drive partnership value in the field
  • Strong and proven skills for successful account planning, opportunity creation and development
  • Have a network of regional relationships with potential partners, competitors, customers and thought leaders
  • Pro-active, independent thinker with high energy/positive attitude
  • Proven ability to set client/partner goals and track progress to those goals
  • Strong written, oral communication and interpersonal skills
  • Ability to build strong working relationships with clients and colleagues across departments, geographic locations, and time zones.
  • Excellent organizational skills and attention to detail
  • Strong problem-solving skills


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