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Consumer Survey Manager

Consumer Survey Manager

Location: New York, NY

Company Overview

Marketing Evolution has been recognized by Forrester as the industry leader in marketing optimization, due to our big-data, person-centric, decision-making SaaS platform. This platform enables our customers to analyze the impact of their media, message and marketing mix while in-flight, and to optimize while in-flight, thereby driving demonstrably improved campaign performance. Our customers – including many Fortune 500 brands – choose Marketing Evolution because they recognize the value of moving beyond the aggregated and backward-looking limitations of marketing mix and attribution models. Due to very fast growth, we are hiring at all levels; but know that our preference is always to promote from within. 

Position Overview

The Consumer Survey Manager is a new position at Marketing Evolution with the goal of centralizing all survey creation and survey processes. This person will manage all survey infrastructure including the end to end process of working with the Sales Team on survey feasibility, the Implementation Team on final scope/questionnaire, and the Modeling/Algorithms & Business Control Teams on sample requirements. This position will have the initial project of establishing vertical specific surveys and the ongoing role of incorporating new customers into Marketing Evolution’s survey universe.

Responsibilities:

  • Evaluate all current brand-specific and industry-specific surveys and establish a base survey
  • Create vertical specific surveys in which new customers can be added
  • Work with the sales team on feasibility/cost of proposed scope (utilizing vertical specific survey vs new survey)
  • Manage the base survey and verticals for consistency and integration
  • Incorporate brand questions needed to deliver new customer KPIs with active survey
  • Work with Implementation Team on final scope and questionnaire
  • Work with M&A / Business Control on the sampling requirements (number of respondents and budget)
  • Work with survey programming/management company on sample requirements, field coordination, length of survey & testing of programmed surveys
  • Work with the Brand Teams if survey questions need adjustment over time

Desired Experience and Qualifications:

  • We’re looking for an intelligent, highly-motivated individual, who can succeed in a fast-moving company and industry.  The candidate must be a self-starter who can see the goal and execute against it.
  • Bachelor's degree required
  • Minimum 2 years of experience in Survey Design
  • Expert in Survey Design and familiar with survey coding logic
  • Demonstrated Experience in Project Management
  • Ability to manage and work with multiple stakeholders (Sales, Finance, Customer Success)
  • Understanding of how survey data plays into ME Methodology
  • Excellent attention to detail
  • Extremely flexible, motivated, proactive, highly organized, ability to shift priorities, and able to multi-task
  • Ongoing desire to bring innovative ideas to the table
  • Solid communication (both verbal and written) and interpersonal skills 

Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.

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