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Media Senior Specialist

Company Overview

Marketing Evolution is a place where innovative marketing minds, advanced data science, and visionary technology meet. We offer software and strategic consulting services to help marketers plan, measure, and continuously improve their performance and unlock ROI.

Job Summary

The Media Senior Specialist is someone who’s excited by the rapid pace of change in the digital and offline media space and has a passion for helping clients understand the impact of media. This person will interface with both internal and client/agency teams to onboard digital and offline media to the Marketing Evolution system, and setup/oversee digital and offline media measurement. He or she will gain a deep understanding of how data flowing into our software affects the recommendations that flow outward, and will be called on to innovate in how the software operates. The Media Senior Specialist is an organized project manager above all. He or she is driven, self-motivated, and a good communicator.  We are looking for a Media Senior Specialist that will be in-person in our Rancho Cordova or Los Angeles office every day. 

Our work environment is high-growth and entrepreneurial, with a dedication to client satisfaction. The Media Senior Specialist will play a key role in advancing our goal of introducing revolutionary software to the marketing industry.

Responsibilities and Duties

  • Transform multi-channel media data into software inputs, using Excel & other data modeling environments
  • Interface with customers and agencies to onboard digital and offline media planning information into the Marketing Evolution ROI brain
  • Coordinate stakeholders to onboard person level ad exposure, website visitation, search, and sales data into identity matching platforms such as LiveRamp
  • QA and standardize media data inputs
  • Analytically problem-solve and innovate within the framework of structuring data and software to produce the most accurate media mix recommendations
  • Design and execute end to end digital and offline media measurement plan (includes setup of tag-based measurement when appropriate)
  • Manage vendor relationships
  • Interface with internal client success and product teams to ensure accurate and timely delivery
  • Manage the day-to-day communication required to measure our client’s more challenging media efforts
  • Be the client facing digital and offline media measurement presence for Fortune 500 client marketers, being an advocate for answering their key media questions and helping them understand our media measurement methodology
  • Work with the media team to improve process in an environment with rapid change

Qualifications and Skills

  • 2-3 years’ experience in digital and/or offline media planning/buying or ad tech
  • Experience with media tools or media data stacks such as Mediaocean, Kantar, iSpot, Vizio, DoubleClick, DSPs, DMPs, AdWords, LiveRamp, etc. highly valued
  • Strong Excel skills (formulas, filters, pivot tables, macros, etc.)
  • Project management and communication skills to coordinate a large number of moving pieces simultaneously
  • Ability to juggle multiple tasks and execute them with a high level of accuracy and attention to detail
  • An ongoing desire to go beyond project-specific work, be creative, and bring new ideas to the table to improve the overall media measurement and planning process
  • Self-motivated and solution driven
  • Experience with SQL, Python, R, or any other programming language is a bonus

Metrics of Success

  • All employees have annual career growth goals based on their position and core skills/development areas; all Media team members receive performance reviews bi-annually   
  • Ability to recognize and implement strategies or processes to improve efficiency, while maintaining flawless project execution

Marketing Evolution Culture

       We seek candidates who are excited to work at a company with the following cultural values:

  • Disrupt the norm: Cherish the opportunity to find better ways to do things, regardless of how disruptive or initially painful it might be.
  • Dissent then execute: Raise issues and fixes in the planning stage, but when it’s time to execute, execute diligently and without reservation.
  • Test and learn: When developing new processes or features, link it to a hypothesis, and evaluate that hypothesis without bias.
  • Nothing is impossible: Imagine what’s possible and then have the discipline to execute it. One without the other is not valuable.
  • Defect is treasure: Every mistake is an opportunity for the organization to learn and make improvements.
  • Share success: Given how hard it is to promote change in our industry, celebrate each success along the way.

Marketing Evolution Company Overview

 “It’s our people that set us apart.”

  • Marketing Evolution is the top company in measuring and optimizing advertising, a place where innovative marketing minds, advanced data science, and visionary technology meet. We offer software and strategic consulting services to help leading marketers plan, measure, and continuously improve their performance and unlock ROI.
  • With an impressive list of blue-chip customers like Best Buy, Citibank, Warner Bros and more, the company has a stable base and amazing growth. We are growing at double-digit rates and recently raised capital to accelerate growth to triple digits.

Marketing Evolution has been called a Goldilocks company. At about 140 people, it’s not too small. It’s not too big. One person truly can make a difference. You can make a difference.

Marketing Evolution sits at the top of their field:

  • The independent firm Forrester named Marketing Evolution a “Leader”
  • The Advertising Research Foundation awarded Marketing Evolution the Big Data Gold Medal Award for its work with Warner Brothers
  • The CEB Marketing Leadership Council announced a new round of Best Practices case studies based Citibank’s work with Marketing Evolution’s software
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