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Media Strategy Intern

Company Overview

Recognized as “Leader” in the Forrester Wave™, Marketing Evolution is at the forefront of SaaS-based Marketing Analytics and Attribution platforms in the marketplace today. Using our patented technology, customers benefit from new “person-level” marketing information to make the most-informed in-flight targeting, creative rotation, and media mix decisions that ultimately result in maximum reach and profitability.  Leading customers – including many of the top Fortune 500 brands – have chosen Marketing Evolution to energize their marketing investments through the demonstrably improved marketing results that come from making better use of their advertising dollars in finding and delivering their messages to the right audiences.

The Advertising Research Foundation awarded Marketing Evolution the Big Data Gold Medal Award for its work with Warner Brothers.  And, the CEB Marketing Leadership Council announced a new round of Best Practices case studies based on Citibank’s work with Marketing Evolution. In a recent evaluation of cross channel attribution firms, Marketing Evolution was one of only 2 firms to get the highest “Leader” rating by a leading consulting firm.

Be part of our growing team in either our NYC (Midtown) or Los Angeles (El Segundo) locations.

Position Overview: Media Strategy Intern

The Media Strategy Intern will be partnered with a senior member of our Center of Excellence to support their needs.  This is a great opportunity to get hands-on experience in a fast-growth SaaS software company. This role will focus primarily on actively using the software a daily basis.  Training and mentoring will be provided with the goal of becoming proficient with the software tool to use independently for assigned projects.  Analysis to be conducted and insights to be provided for each project. 

Key Characteristics

Required:

  • Be a NYC-based undergraduate or graduate student who can work in our offices 10-15 hours per week over the next 6 months.  We know that you are a student first, so school and exams will always be prioritized
  • We do our best to be flexible around your schedule. There is an opportunity for potential continuation in a full-time capacity in the Summer of 2019
  • Be a Business, Marketing, or Advertising/Communications major or very interested in Data Analytics, Media, or Technology
  • Interested in and/or no fear in learning and using new marketing tools and software
  • Highly skilled in Excel, strong math skills and a basic understanding of media planning and buying (1+ courses in advertising fundamentals and/or media)

Desired:

  • Previous internships with media agencies, client-side experience, media research firms or data-driven marketing companies
  • Classwork in data analytics, marketing research or advertising effectiveness

Experience and Skills the Internship Offers

  • In addition to being paid $12-15 per hour (based on qualifications) for this internship, you will be able to:
  • Learn the ins and outs of working for a Software-as-a-Service company, and specifically how Paid Media is measured and optimized at the person-level
  • Work within the Media Center of Excellence to understand how the software outputs are analyzed and how critical thinking is applied towards providing client insights and recommendations
  • Learn how media channels play a role in each of the customer’s KPIs (Key Performing Indicators)
  • Learn about the importance of clean data for successful marketing and nurturing, as well as be exposed to the latest marketing automation tools
  • Be responsible for your own projects – a real experience and resume builder. The team will support you, but we will embrace you as part of the marketing team.

Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.

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